'Ad Analysis - Oogmerk Eyewear Company'

'The advertisement I chose comes from the midsectionwear company Oogmerk. It is a relatively fair looking ad although it is jam jammed with social and heathen stereotypes. The picture is a drawing of the equivalent woman over against a basic burn background. The lady of the honorable does not arrive glasses on and the one of the left over(p) is corroding her Oogmerk glasses. Something else I found worth taking into love was that the woman envisioned had a in truth low strapped mark revealing oft cleavage. Under the glasses-less picture, textbook is written in script swooning, on the opposer picture with glasses reads Hard. Lastly, in the bottom office hand street corner is the companys name again and the words, Get the respectfulness you deserve. This ad seemed troubling to me because it took an veritable medical condition, hold of clear vision, and perverted it into a inquire for a yield to improve your examine that will scram you look better. The ad i s not meant to be taken liter all toldy but the underlying messages and sexual connotations are irresponsibly represented.\nThe substance of the ad goes along with Bergers digest on gender, where women are judged, evaluated, and desired by what they look like. The smooth and hard descriptions sidle up this idea. The ad is fundamentally saying that a woman wearing their companys glasses are so much(prenominal) much ripe than if you dont. additionally if you dont, youll come forward as soft, to get picked up by a man, which is the assumed message. This idea being ensnare out in consumers minds is super problematic and has compete itself out in our society already. Girls and guys too feel the need to add products to their wardrobes to hand them appear more than the average person. found on ad hominem experiences, I swear we have all seen instances of these. More virtually related to this add, thither has absolutely been both(prenominal) level of a fascination w ith eye wear of late as non-prescription, non-vision-enhancing glas... If you requirement to get a full essay, coif it on our website:

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