Segmentation Variables

Geographic division In this case, the urban population leave be discussed. The table be number one marchs the urban population of France from the family 1936 to 1999. In 1999, the urban population in France was 44.2 million people, which show an profit of 2.3 million comp atomic number 18d to 1990. The urban filth occupied more than 100,000 settle kilometres in 1999, expanding 10,000 square kilometres compared with 1990. betwixt the year 1936 and 1999, the population of towns has doubled, increase from 22 million inhabitants to 44 million (Measuring Urbanisation in France). The reason for this increase of urbanization could arise from the fact of migration from countryfied areas in France (appendix 2). Due to this, more and more consumers are non interested in huge-size simple machines because it is non practical to be use due to space constraint. footling gondola simple machines or superminis are best-selling(predicate) in urban cities in France because it is mor e convenient to commence parking spaces due to lavishly density of population. Apart from that, supermini car like Myvi for example, is equipped with 86-horsepower, which is adapted for performance in the urban center with a pull in speed of 106 mph (Nunez 2006). Thus, Perodua would do surface in this geographic surgical incision because of the supermini models that they already have; Kancil, Myvi and Kelisa.

demographic Segmentation In this segment, the variables that would be discussed are income, family size and societal social class. Superminis are considered to be a cheaper car compared to other segm ents in the car industry like luxury cars, M! PVs, SUVs, etc. Therefore, low income class and middle income class would be the tar enchant market. This is because they could pass to debase Peroduas selection of cars that ranges from £7,799 to £8,499 for its Myvi model (Nunez 2006) and £1,100 to £2,000 for its Kancil model (Enright 2004). Customers in this segment no longer need to buy employ cars and potful owned a brand new car gibe to their affordability. Hence, Peroduas models were built for budget motoring....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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