Marketing principal Case Study Example | Topics and Well Written Essays - 500 words

Marketing principal - Case Study Example The company’s major vision is creating brands that will run the market and achieving maximum profits from the brands (Narayani 1-36). Apple was started in 1976 and has since grown from a small business into one of the most valuable and successful brands in the globe. The brand has managed to plant a perception in its consumers’ minds that it is the very best of the total brands and has, therefore, gained total trust from its consumers (Mirachandani 276-277). The brand has portrayed excellent marketing techniques, and has established an ability to distinguish themselves from other brands. The company has other features such as realizing user friendly and innovative products (Sandoval 98-99). On the market of its products, a certain study revealed that the brand consumers who fall under the categories of high salaries, young ages and techno savvy tend to purchase its products. In the US for instance, about 22 million adults owned an iPod. Several products from apple target consumers who want to listen to music at a go (Mirachandani 276-277). Considering that apple is highly rated, several people desire owning one of its products. This popularity has enhanced sales for the company (Mirachandani 276-277). Apple, however, has some faults in some of its products. The iPod Nano for instance, is said to have a faulty screen that breaks easily. Issues such as poor battery life and software issues also portray weaknesses from the company in its brands (Mirachandani 276-277). The continuous release of music products is continuously generating high revenues for the company, putting it at par with the music industry (Jennings 402). This creates pressure on the company on what decision to take on the music industry. The company also stand gaining many market opportunities. ITunes for instance, is used to download legal songs (Jennings 402). If apple makes all cell phones and MP3 players