Expedia Value Chain Assignment Example | Topics and Well Written Essays - 250 words

Expedia Value Chain - Assignment Example This research will begin with the statement that the value chain of an organization consists of all activities that are performed in order to achieve a competitive advantage in the industry. According to Michael Porter, the value chain consists of two types of activities. They are primary activities and support activities. The present research has identified that primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. Secondary activities include procurement, human resource management, technological development, and infrastructure. From this research, it is clear that Expedia uses technology in order to create an interface that enables customers to make bookings and reservations online. It is partnered with similar services helping its customers to search and sort cheap flights, hotels, car rentals, holiday destinations, and so on. Expedia partners with industry experts including Hotels.com, Egencia, Venere, Hotwire, etc. The te chnology department at Expedia works to allow customers to make their reservations online through the company interface. Such activities occur electronically to send customers their receipts. The Sales department takes care of all sales and support services provided by the company. Expedia runs social media marketing campaigns and also runs an affiliate program. The customer support staff is present to assist customers with the service.