Marketing Plan Essay Example for Free

trade Plan Essay introduction Wide Wonderland is a understructure and pastime park crease offering world-class experience to families, students and foreign tourists around Negros Occidental. Being a origin park, we offer a shape of products. And since it is called World Wide Wonderland, the company will down you to the different piece of musics of the globe.The organizations major(ip) products would include the World Adventure Coaster, the European Castle Hotel and The Barangay Filipino Museum that throw out satisfy the customers recreational inevitably as they step into a whole new world of fun, information and adventure and that will take c ar as a fresh new way to enjoy the day with your families, friends and co-workers. World Wide Wonderland is celebrated for their convenient and strategic location in Talisay City, Negros Occidental of which is a growing city in terms of economy in the tourism industry.Also synonymous are the function that go away high prices to go along with premium quality and the wide range of other offerings including restaurants, pools, zoos, information buildings, camping sites and many much that are available in the parks enjoyable, stress-relieving and safeguarded settings. And through the companys best efforts in promoting the products in print, radio, television, public relations and personal sell, this will increase the customers in large scales. Having those products, the company aims to provide a globally-renowned entertainment and bring delight to its valued customers especially families, students, and foreign tourists here in the Philippines. another(prenominal) than that, the organization also wants satisfaction from its employees and, at the same time focus on its environmental responsibilities. World Wide Wonderland has a World Adventure coaster targeting the youth (specifically students) to enjoy a tour like the customers are travelling to different countries around the globe. For its European Castl e Hotel, the company targets families and unwinding professionals that wish to have an overnight assuage in the said place.And lastly, the Barangay Filipino Museum that would master(prenominal)ly target foreign tourists so that these people can be informed about all of the facts of Negros and the rest of the Philippines. Differentiating the type of affair service offered, from that of the competition, will assist not only in building the tooth root park as a whole, solely will tie more customers, who require a higher level of quality service and recognition than they can encounter from other tourist spots. This will provide World Wide Wonderland with an opportunity to step up as regards servicing families, students and tourists with a world-class experience.Satisfied guests are critical to the success of rootd visitor attractions. The backbone to having fulfil guests is good management and this is what the company in doing. Unlike most companies, we introduce our customers w ith utmost care and give birth services. CURRENT MARKETING SITUATION (TRENDS) The ascendant and cheer park industry has been around for more than 50 years and, like any other industry, it has evolved through the years to do guests escape from real life, if not for a few hours, at least(prenominal) for a few moments on its attractions.The theme park mart has reached maturity and as time passed by. There have been many trends over the years and as the decades went by, theme park operators began to realize that it was not just thrills that would keep bringing back their customers. Applying themes to their attractions would help as well. Sure, a person could build the fastest roller coaster, but if another person added a theme or story to it then you added a dimension to the attraction that made it unique. Putting a personality to a roller coaster ride thus became a trend that still holds today (Scopa, 2005).One of the trends that caught on was the identification that guests coul d easily become bored with an attraction or a theme park. To many people tediousness is related to predictability. Many guests loved the anticipation of experiencing a favorite moment in an attraction, but in that location was always that lease for adventure that would creep in as well. Nothing is more constant than convince in attractions industry. The company is witnessing the transformation from theme put into integrated resorts to cater to snagcation trends wherein people would want to stay overnight in a certain place.Parks operators and manufacturers are also employing new strategies to focus on innovation and reinvestment in guest experience to serve increasingly discerning market. Moreover, theme parks take into consideration several parts of the society when making future plans like the socio-cultural aspects. The children, teenage subcultures and their families are increasingly powerful consumers so it is important that the company gives them world-class entertainmen t. On the contrary, people will grow elder that is why we need attractions to encourage and entertain elderly people.Theme parks are an important part of the whole tourism and recreation industry. So they are connected to air, bus and car travel. These types of businesses must fight down environmentally fond as far as possible. At least they will have to be involved in environmental organizations and conservation themes. All these parts which are decisive for the future of the business belong to the Macro environment of the company. Technology is getting more and more sophisticated. This is going to influence theme parks and their attractions in a crucial way.With the growing use of high technology products, theme parks will be constructed around virtual reality, simulations and spectacles creating conditions of hyper reality. sport park owners can have bell effective methods, reach hundreds more people, places photos of the park on their website and offer the ability to commun icate with prospective customers in real-time, which consumers really like. Below is the summary of the main micro and macro environmental trends in Theme and Amusement parks. 1. Everything will be based on a scripted theme.The attractions reflect the theme and intensify it. 2. A diverse array of components assembled to produce a wide range of experiences. All the senses of the visitors should be attracted. With the help of stacks of different attractions, they will make hundreds of various world-class experiences. 3. Theme parks will be converted into hotels, resorts, etc. 4. As the world changes, theme parks must act in an environmentally friendly way. 5. With the growing use of high technology products and online advertising, theme parks will be more exciting, sophisticated, vivid, and real.An amusement park usually has a wide variety of fun entertainment for the general public. Also called an amusement park, there are many thrilling rides and other activities for the whole fami ly to enjoy. Most of these parks have rides available, little shops, animal attractions, arcades and lots of places for people to dine and drink. Generally, an amusement park will be at least 200 acres in size. Some of them offer hotel rooms and amenities so that people can stay indefinitely. There are usually fees for parking and admission.A theme park might be available all year long or it might open only during certain seasons. The main point of this business is to generate profits and the business will gain profits through its services offered. Fees from the entrance, food, establishments and sponsors who will be more than willing enough will make excellent profit so it can have good ROI. About 55% of the income brought in at an amusement park comes from the fees charged for admission. The rest of the profits are a result of the sale of food and products that people buy in the little shops.The profits for these parks depend primarily on how the economy is doing. Most of the ri des at an amusement park are operated by computers now, so they are easier to take care of and do not need constant maintenance. This saves an amusement park owner a lot of money each year. Marketing for theme park owners, on the other hand, can address a lot of money each year. A lot of these business owners use television merchandise, direct mail marketing and radio ads for most of the marketing methods because these are the most effective advertising tools in promoting the business. Channel.The business involves both retail and wholesale but focuses more on wholesaling due to the fact that many other businesses revolve at bottom the theme park. The business focuses on wholesale to the fact that it sells goods or services to those buying for resale or business use. This would involve selling and promoting, buying and assortment building. Another is that many owners of amusement parks have switched channels on theme park marketing and have moved to Internet marketing. This kind marketing involves consumers that are now online shopping, nonrecreational bills, buying products and looking for entertainment and vacation ideas.Profit The average profit margin for amusement and theme parks is at 5. 4 percent. The reason for such a low margin is the high cost of staffing, maintenance, and heavy capital outlay of operating such an attraction (Orlando Sentinel, 2010). The profit margin for these parks would be even lower if it werent for their seasonal hiring. With so many employees needed for administration, merchandise selling, ride operation, food and deglutition and mechanical positions, the cost would be even higher if a full staff were kept year-round. That is why most of the theme parks offer prices that are expensive.Cost It is general knowledge that this would take a lot of effort, manpower, and most importantly money. From constructing the establishments and rides, to the food that the park will serve, and finally the people who will help the company br ing joy to customers, they are all going to cost a lot of money. So, in conclusion this theme park will need large amount of cash to use. SURVEY QUESTIONNAIRE AND RESULTS (Interviewed 50 respondents including students and adults inside and outside the university. This is a basis of market segmentation).