'Feasibility Marketing Plan – Lumber Business\r'

'MARKETING PLAN OF MADERA SAN JOSE\r\n market Tools Madera San Jose, from the name itself, forget offer forestland products specifically hard forests or pound that would be further apply for action of dissimilar products such as woodwind instrument furniture, residential or commercial structures, and etc. Madera is the Spanish word for â€Å"wood”. Madera San Jose’s hardwood products impart be expounded on in the next break dance of the paper †the trade pattern of the proposed transaction. This part of the feasibility learn determines the different types trade programs prevalent in the pound up industry that can help the Madera.Given that the proposed crinkle is a medium-scale pound off wrinkle in the province of P vitamin Aanga, the province of Muebles San Jose and overly the proposed province for the stance of Madera San Jose, the group collect few and simple still still enjoymentful marketing programs that be implemented by owners in that respect to make their business known. They can as well be considered as more than(prenominal) of marketing apparatuss. Firstly, the businesses give cease trade in such as calendars, face towels and shirts. These materials present the logo or name of the business as substantially as its location.Mostly the merchandise is given up to two potential and loyal patrons for them to maintain and spread sentience of the business. This invest has been th earthy with(p) non upright in Pampanga further in former(a) spots, too, and not just by log business owners but by other business owners, too. Except for the calendars, that argon given just once a division, other merchandises be given depending on the owners disposal or whenever the owners motive to, and how frequently they want to. It is proven effective beca engross closely businesses that have through with(p) it argon the long-running ones comp atomic number 18d to others that have not.The be associated w ith these merchandises be as follows: Merchandise| Price & Quantity| Calendars| Php 10. 00 per 1 pc. for 30 pcs. (in a bulk)| feel towel| Php 15. 00 per 1 pc. for pcs. (in a bulk)| Shirts| Php 80. 00 per 1 pc. for ampere-second pcs. (in a bulk)| Secondly, businesses in Pampanga sponsor hoops groups in town leagues. lumber businesses thither have done it, too. In exchange, their logos argon seen on the hoops players’ jerseys. Basketball leagues argon held more than once annually, some periods at very frequent intervals. In these change surfacets, usually some great deal come to watch. past from basketball jerseys, there are also banners portraying the businesses’ logos and locations. These are seen by owners as opportunities for the business to be accept so they sponsor. pound off businesses in Pampanga have done so, too. In Pampanga, the total cost for sponsoring a team is Php 10,000. 00. Following is the breakdown of said amount that lead be paid in c ase Madera sponsors a basketball team. Expenses| Price| Basketball jerseys| Php7,200. 00 (Php 600. 00 x 12 jersey sets)| Banners or Posters| Php 2,000. 00 | Miscellaneous| Php 800. 00|The troika and the know marketing tool utilize by al more or less business owners in the area as well as giving one peso discounts. This coiffe has long been usaged by business owners †from double department stores to local lumber business owners. The practice gives customers the mentality that they get to save more part at the aforementioned(prenominal) time, not affecting ofttimes the costs of incurred by the business for that certain percentage point †considering that there were mark-ups added. Marketing Mix (4 Ps) The marketing program mainly elaborates on the 4 Ps of a business: the Product, Place, Price, and Promotion.These 4 Ps are also considered the â€Å"marketing mix” of the business that determine what the business has to offer and what are the channels for this offer to remove the consumers. In this part of the study, the said teachings are expounded on in the context of Madera San Jose. Product Usually, the offset printing principle of the 4 Ps tackled in marketing plans is the Product. Madera San Jose leave behind offer lumber †to be specific, hardwood products. In the simplest sense, lumber is â€Å"wood in any stage from the time it is slice from a tree through its use in construction or paper,” (What is Lumber Homepage, 2013).Lumber is cut from a tree through a work called felling. After it is cut and shipped, it is supplied either â€Å"rough” or â€Å"finished”. Finished lumber is primarily used in the construction industry. Most finished lumber is cut from softwood trees such as pine, fir, or cedar. Some rough lumber includes hardwoods for use in high-grade wood floors (What is Lumber Homepage, 2013). Rough lumber is raw and uncut to standardized measurements. It is used for furniture or specialty m anufacturing where custom cutting and cause is required.Given that Muebles San Jose concentrates on furniture making †custom-make or otherwise †Madera San Jose depart mainly switch rough lumber in the form of hardwoods. The hardwood lumber products to be offered by Madera are: Lauan, Yakal, Teak, Gmelina, Malabuaya, Narra, genus Sepia, Apitong, and Antipolo. Like the competitors, Top Lumber and Angeles LCM Construction Supply, Madera San Jose will get most of its woods from the suppliers in Tarlac. Below are the illustrations of the different hardwood products to be sold by Madera San Jose. Lauan YakalTeak Gmelina MalabuayaNarraMahoganyApitongAntipolo These lumber products, as mentioned, are to be processed further for production of more products such as trimmings for structures and more especially, furniture. Place The second P stands for Place. Madera San Jose’s wood warehouse and store itself is to be established in Angeles City, Pampanga. Pampanga is the hom e of Muebles San Jose. However, be that as it is, Muebles is in Mabalacat, not Angeles City. Angeles City was chosen due to its close law of proximity to Mabalacat †Mabalacat borders Angeles City in the latter’s Federal part.Secondly, it is considered as a first-class highly change city in the country, with its numerous residential areas as well as commercial ones such as restaturants, malls, universities and even tourist spots such as ancestral mansions and houses. These structures require a lot of wood †both for the building itself as well as the furniture. Since the site is a highly industrial part of Pampanga, it is accessible to its suppliers from both Tarlac and Manila; MARSSE Timber Suppliers, Tarlac and mango tree and Timber Plantation, Manila †the latter’s subroutine is rigid in Taguig.Each supplier supplies 3,000 board feet of wood monthly. The exact location of Madera San Jose in Angeles City will be in Brgy. Pandan. The proposed busines s will really be located at Pandan Road, Brgy. Pandan, Angeles City, Pampanga. There are about nine puroks rigid in Barangay Pandan. These are: Old Pandan, Land Tenure, San Ignacio Subdivision, Springside Subdivision, Citicenter A, Citicenter B, Magalang Avenue Extension, Jaovil Compound, and Saint Ignatius Subdivision.There are also several establishments †furniture shops, schools (public and private), barangay hall (of Pandan and of other close barangays) †that are relevant to the business. The exact location where the proposed business will be launched is noticeably located on a main road and is situated in a commercial-residential area. This is in laddered such that the business will be highly accessible to the determine buyers and to the greater market, specifically businesses within the vicinity and residents subsisting in the area, who may have probably live the clients of Madera San Jose.The lot measures 300sq. m. and the lumber business is expected to worry 280sq. m. Originally, the location was a bare land. It was acquired it years out front by Mr. Manabat for the purpose of expanding his first business. Price The charge for the lumber of Madera San Jose was also gathered from the standard prices of woods per board foot in Pampanga. Following are the prices: Hardwood| Price Per Board Foot| Lauan| Php30. 00| Yakal| Php40. 00| Teak| Php60. 00| Gmelina| Php26. 00| Malabuaya| Php30. 00| Narra| Php85. 00|Mahogany| Php30. 00| Apitong| Php30. 00| Antipolo| Php35. 00| One will notice that these prices are also the same as those of the competitors’. This is because of the fact that the owners want to use competition-based pricing. Competition-based pricing is the strategy used when a libertine uses the competitor’s prices as benchmarks. In Madera’s case, since there are only two (2) competitors nearby that also offer hardwood lumber; Top Lumber and Angeles LCM Construction Supply, and both have the same prices, Madera used their prices.Same prices are used to get more people from the competitors’ pool of patrons, and no decreases are made either, so that Madera an establish stability since the business is impudently and so that there will be adaptation for possible future discounts. Also, other lumber dealers sell at the same prices and the customers are used to the standard. Since Madera San Jose will be a impertinent addition, the business will also use the same prices to establish its place in the market. Promotion Promotional tools used by lumber businesses in Pampanga have been mentioned already in the first part of this portion of the study.Going back, the three tools are: 1) giving of printed merchandise, 2) sponsorship of basketball leagues, and 3) one-peso discounts. `The group recommends Madera San Jose to use the first and second tools †printed merchandise and basketball league sponsorships. big printed merchandise such as calendars, face towel, and shirts is not someth ing new in the small to medium industries but they are helpful in spreading familiarity of the business. For instance, buildings †whether private of public, large or small †that boasting the calendars will help in making the new business known.It is also an ideal way because calendars are displayed and looked at all year round. As for shirts and towels, people who wear or use them are broadly people from the manual labor sector. These people tend to move and work a lot in the local community. Without spreading learning on the business verbally, these people â€Å"display” the business just by moving around. It will help that the printed information not just contains the business logo and name but the business address as well. The second tool is the team sponsorship in basketball leagues.As mentioned, basketball leagues are hugely-crowded events. Some people from other towns even twaddle to watch. In the basketball leagues, aside from banners that can be display ed around the court, Madera can gain photograph through basketball jerseys with the business logo printed on them. Aside from having huge crowds to whom Madera can be exposed to, basketball leagues are held more than once a year †even more frequently if the area has many playing teams. Madera will have more exposure time. One might wonder why the third tool was not applied.This tool is the one-peso discount strategy. It would be good for the business. However, it is also deemed ideal if this strategy will not be applied in at present †when the business is still new in the industry. Customers should be accustomed first with the actual prices in the lead being given the discounts. Marketing Plan ending In sum, unlike other industries, the lumber businesses in Pampanga do not highly focus on marketing. If one will notice in this study, this marketing part does not comprise much information compared to other aspects such as the operational plan and financials.This is so bec ause first and foremost, the lumber industry in Pampanga mainly relies on word-of-mouth as the study marketing agenda. Owners, aside from giving free merchandise and some basketball leagues do not use famous media such as the television, radios and magazines. Some even do not have a marketing strategy at all, or if they do, they do not practice it for the long run. They just rely on word-of-mouth. In short, the most reliable and fool-proof way of gaining more customers for Madera San Jose is based on its products and how these will make the customers quelled enough to spread information about them.\r\n'